| Placement | Recommended Dimensions | Aspect Ratio | Guidelines & Safe Zones |
|---|
| Square Post (1:1) | 1080 × 1080 px | 1:1 | Standard grid post; universally supported. |
| Portrait Post (4:5) | 1080 × 1350 px | 4:5 | Best for feed engagement; occupies maximum mobile screen height. |
| Landscape Post (1.91:1) | 1080 × 566 px | 1.91:1 | Wide panoramic view; smaller feed footprint. |
| Stories & Reels (9:16) | 1080 × 1920 px | 9:16 | Full vertical screen. Keep text within central 1080×1420 px safe zone. |
| Profile Picture | 320 × 320 px | 1:1 | Displayed as circular crop. Keep essential elements centered. |
| Placement | Recommended Dimensions | Aspect Ratio | Guidelines & Safe Zones |
|---|
| Video Thumbnail | 1280 × 720 px | 16:9 | Minimum width 640px. Under 2MB; JPEG/PNG/WebP format. |
| Channel Banner / Header | 2560 × 1440 px | 16:9 | Safe zone for text & logos across all devices: 1546 × 423 px. |
| Channel Profile Icon | 800 × 800 px | 1:1 | Renders at 98×98 px; circular crop. |
| Placement | Recommended Dimensions | Aspect Ratio | Guidelines & Safe Zones |
|---|
| Personal Background Banner | 1584 × 396 px | 4:1 | File size under 8MB. Right side is most visible on mobile. |
| Company Page Cover Banner | 1128 × 191 px | 5.9:1 | Strict rectangular format for brand pages. |
| Shared Image / Feed Post | 1200 × 627 px | 1.91:1 | Ideal for desktop & mobile newsfeed previews. |
| Profile Photo | 400 × 400 px | 1:1 | Professional headshot; up to 8MB. |
| Placement | Recommended Dimensions | Aspect Ratio | Guidelines & Safe Zones |
|---|
| Header Banner | 1500 × 500 px | 3:1 | Top banner; allow 60px padding at top and bottom for UI overlay. |
| Single In-Stream Image | 1200 × 675 px | 16:9 | Standard widescreen post view. Up to 5MB. |
| Profile Avatar | 400 × 400 px | 1:1 | Circular avatar crop. |
| Placement | Recommended Dimensions | Aspect Ratio | Guidelines & Safe Zones |
|---|
| Cover Photo | 820 × 312 px | 2.6:1 | Displays at 820×312 px on desktop, 640×360 px on smartphones. |
| Feed Image / Shared Post | 1200 × 630 px | 1.91:1 | Standard post and Open Graph link preview thumbnail. |
| Story | 1080 × 1920 px | 9:16 | Full screen vertical story. |
| Placement | Recommended Dimensions | Aspect Ratio | Guidelines & Safe Zones |
|---|
| TikTok Video Cover / Story | 1080 × 1920 px | 9:16 | Full vertical screen. Keep bottom 20% clear of UI buttons. |
| Pinterest Standard Pin | 1000 × 1500 px | 2:3 | Optimal ratio for Pinterest search algorithms; prevents truncated pins. |
| Pinterest Square Pin | 1000 × 1000 px | 1:1 | Carousel and product pins. |
How to Beat Social Media Compression Algorithms
When you upload an image to Meta (Instagram/Facebook) or X, their server-side transcoding engines aggressively compress your file to save bandwidth. Here is how to keep your visuals sharp:
- Upload at the Exact Pixel Width: If Instagram expects
1080px width and you upload a 4000px photo, Instagram will downsample it with aggressive linear algorithms. Pre-downsample your image to exactly 1080px using our high-quality bicubic engine before uploading. - Keep File Size Under 1.5MB: Files over 2MB are automatically flagged for aggressive compression by social media servers. Aim for 800KB to 1.2MB for maximum crispness.
- Use sRGB Color Profile: All social media platforms convert uploaded media to the sRGB color space. If your photo is in Adobe RGB or ProPhoto RGB, colors will appear washed out or muddy.
- Favor 4:5 Aspect Ratio for Instagram Feeds: The
1080 × 1350 px portrait format commands 37% more vertical screen real estate on mobile devices compared to standard 1:1 squares, leading to higher average user engagement.
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